Consulting

Hosting and maintaining a site go hand in hand.

Hosting allows your website to be accessible on the Internet. Maintaining a site includes making scheduled time sensitive adjustments, changing promotions, adding pages, enhancements, and effects.

I once gave 2500+ serialized free pizza coupons to a business that staffed 2500+ employees. Cheese was very low and cost was around three-bucks every time a coupon was redeemed. New faces, familiar faces, young families, couples, co-worker groups with multiple coupons, carry-outs on their way home from work, kids on bicycles, grandparents treating their grandchildren, the business owner, his executives... and this one same guy that visited a dozen times, each time with a valid coupon.

Sustaining our marketing efforts is challenging, costly, depressing, stressfull, time-consuming and labor intensive. Hit and miss. A roll of the dice. Some small businesses have had such negative results that they've stopped advertising.

It can take time to recover from a dud promotion, both financially and mentally. It's disturbing how much it costs to try and get people to walk through your front door.

Email Marketing is a process that keeps you in touch with people that have requested that you send them periodic information pertaining to your business. If you send out 50 emails and get a high response rate, send out 500 more and get the same response rate.

Regulate a promotion based on available inventory.

Email List Building is automatic at the website level. Gathered email addresses at the store level can be entered at the site level. The mailer itself sends out email to the masses right from your list. Get creative... If you have a dud of a promotion, make some changes and try again. If you have an outstanding return on a strategy, duplicate it.

New sites as well as maintained and hosted sites are equipped with this email marketing feature.